In the world of hospitality, first impressions happen long before a guest sets foot in the lobby. More often than not, that first impression is a photo or a video. The visuals hotels and resorts share online are not just decoration — they are the deciding factor in whether a traveler clicks book now or keeps scrolling.
At Vantas, we’ve seen how powerful the right imagery can be. But don’t just take our word for it — research backs it up.
Studies show that larger, high-quality photos increase a guest’s willingness to book — and even their willingness to pay more. Guests are drawn to immersive, aspirational imagery that allows them to imagine themselves there. Too many photos, however, can overwhelm. A well-curated gallery with a balance of detail and overview tends to perform best [nature.com].
Hotels featuring 20+ high-quality images per room have seen booking increases of over 130%, while listings with professional photography outperform others by over 60% [carmelon-digital.com]. Even a single striking photo can increase engagement by 138% [amraandelma.com].
Professional visuals aren’t just nice to have — they directly impact revenue. Properties with polished imagery report:
Cornell University found that when travelers browse a hotel’s website, they look at the images before they read any text. This means photography isn’t supplemental — it’s the most important piece of content you can offer [hotelessencephotography.com].
Beyond bookings, visuals define your brand identity. A well-lit lobby shot, an inviting restaurant corner, or a sweeping aerial view of your property doesn’t just show “what’s there.” It tells the story of your atmosphere, your service, and the experience a guest can expect.
If you’re evaluating your current photography or planning an update, here are a few best practices:
The hospitality market is competitive — travelers are spoiled for choice. What sets properties apart often comes down to how well they tell their story visually. Investing in high-quality photography and video is less about chasing trends and more about creating timeless, trustworthy assets that keep paying dividends.
At Vantas, we’re passionate about helping hospitality brands share their experiences in ways that connect with people. But whether you work with us, someone else, or your in-house team, the lesson remains: strong visuals aren’t optional anymore — they’re essential.
